Richard L. Peterson is CEO of MarketPsych (www.marketpsych.com), a behavioral finance boutique that - in partnership with Thomson Reuters - produces the global standard in financial sentiment data derived from textual analysis of global news and social media. In academia he developed popular financial personality tests, published widely in academic textbooks and journals including Games and Economic Behavior and Journal of Neuroscience, and is an associate editor of the Journal of Behavioral Finance. His latest book "Trading on Sentiment" (Wiley) is out March 2016. His prior books, "Inside the Investor's Brain" (Wiley, 2007) and "MarketPsych" (Wiley, 2010) were both named top financial books of the year by Kiplinger. Dr. Peterson received cum laude Electrical Engineering (B.S.), Arts (B.A.), and Doctor of Medicine degrees (M.D.) from the University of Texas. Called "Wall Street's Top Psychiatrist" by the Associated Press, he performed postdoctoral neuroeconomics research at Stanford University and is Board-certified in Psychiatry.