November 27, 2013

Investor Expectations of Retailers Heading Into Black Friday

by Thomson Reuters MarketPsych Indices Team.

This Black Friday retailers are competing for consumers’ attention with a flood of advertising and promotions. Who will come out on top and who will lag? To answer this question we looked at the optimism about each retailer expressed in financial social media. The graph below illustrates the past 10 days Optimism in financial social media for each major U.S. retailer:


Black Friday Breakdown:

Notably, despite initial angst with Walmart for opening on Thanksgiving Day itself, social media is gradually warming to the idea as Walmart rises off a pessimistic consensus from just a few days ago.

About: The Thomson Reuters MarketPsych Indices quantify market-moving meaning in the global news and social media flow. Sentiments such as Joy and Anger, macroeconomic themes such as Inflation and EarningsExpectations, and risks such as NaturalDisasters and GovernmentInstability are scored for all major commodities, currencies, equities, and countries in real-time on millions of articles daily. Learn more here: Visit us on the web at and on Twitter @marketpsychdata.

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